Question 1

What is a Fractional CMO?

Accepted Answer

A Fractional CMO is a part-time Chief Marketing Officer who provides senior-level marketing leadership and strategy to companies that need executive expertise without the cost of a full-time hire. They typically work with multiple companies and bring diverse industry experience.

Question 2

Who needs a Fractional CMO?

Accepted Answer

Companies with $2M-$50M in annual revenue that have outgrown basic marketing but aren't ready for a full-time CMO. This includes businesses lacking marketing leadership, those with underperforming marketing efforts, or companies preparing for significant growth.

Question 3

How is Hardcore CMO different from a marketing agency?

Accepted Answer

Unlike agencies that focus solely on execution, Hardcore CMO provides both strategic leadership and hands-on execution. Our CMOs integrate with your leadership team, own the marketing function, and drive measurable business outcomes rather than just delivering marketing deliverables.

Question 4

What does a Fractional CMO engagement look like?

Accepted Answer

Engagements typically start with a strategic assessment, followed by ongoing leadership involvement ranging from advisory to full execution support. Our CMOs attend leadership meetings, build and manage teams, oversee campaigns, and report on business impact.